This is an uncertain time for South African business owners, yet, it might be an opportunity to, focus on the factors that are within your control and steer your way through the COVID-19 pandemic. Here are some ways to help weather the effects of the COVID-19 pandemic and national lockdown.
From health advisories from international organizations to must-know COVID-19 information from the local authorities, there are resources available to help you, your employees, your customers, and your community for assistance through the COVID-19 pandemic:
You might have been caught off guard with just three days to prepare for a national lockdown of all non-essential businesses. If so, take the time you’re working from home to outline a plan and prioritize action items in anticipation of further disruptions.
If you have employees, will you need to make changes to support your workforce during the COVID-19 pandemic? Here are some things to consider:
Many companies have been doing their best to keep people up to date with what they’re doing in the wake of the COVID-19 crisis. You’ll want to communicate with your customers even if it’s just a statement you post to your blog or website, in addition to emailing it out.
Some messages you might want to share with your customers include:
Here are a few measures you can take to make it easy for customers to connect with you:
While most businesses are updating their marketing, customers may still appreciate some well-thought-out content during this time. You many want to consider providing useful how-to’s or case studies to help them in your field of expertise. For example, if you run outsourced payrolls, help businesses understand their options for reducing payroll costs without leaving employees in the lurch. Some other ideas:
We are all in this together, so your customers will appreciate you helping to bolster a sense of solidarity. Emails you send to your customers should address the crisis upfront. In these messages, you can:
The government’s resources to help small business owners in South Africa through the COVID-19 shutdown and its aftermath may be limited. Small businesses have an opportunity to get through this is together. Work closely with your business partners and suppliers to share knowledge and work together to help navigate your way through this difficult time. Passing on leads, sharing resources, and buying from one another are some good ways for small businesses to help each other.
While you’re staying at home, you need to keep looking after your physical and mental health. Some tips:
You can extend these ideas with your employees and business partners as well. This can take many forms including:
The COVID-19 global pandemic is causing unprecedented disruption to individuals and small businesses around the world. But we’re all in this together. Use whatever strategies in this article you feel can help you steer your unique venture through the COVID-19 pandemic. If you’re a Massivewebsites.com customer, don’t hesitate to contact us if you need help along the way.